• Welcome to NamesLot.com Domain Name Forum

    NamesLot.com Domain Name Forum offers a fully open forum to discuss domain industry news and a 0% commission marketplace for you to buy and sell domain names.

    We have reorganized our Marketplace so now it is easier to get attention to your domain while it is also easier for buyers to find the right domain name.

    If you want us to add more threads to our marketplace, please contact us! Listing on our marketplace as always, 100% free! Register NOW or Login HERE!

Domain Name - How To Pick One

Not open for further replies.


New Member
Picking a domain name should be easy, right? Why, I’ll just use my business name. Not so fast, Sparky. A good bit of thought should be given to selecting a domain name.

A Cautionary Note

Picking a domain name is like getting married. You are going to have to stick with it till the bitter end. People that use your site will come to know it by the domain name. Repeat visitors will often simply type in the domain name to get to the site, better known as “type in traffic”. As an example, do you search for “Amazon” when you want to buy a book or do simply type in amazon.com? If Amazon were to change its domain name to Desert, there would be a lot of confusion. The same goes with your domain. Once you pick something, stick with it.

Your Choices

Well, the obvious choice is your business name, but it may not be the best. There are four significant issues to consider.

First, is there something about your business name that makes using it as a domain an unwise choice? This situation typically arises if you have a long business name or have plural words. “Halstatt’s Rip’n Marketing Campaigns, Inc.” is going to be a horrible domain name. Clients are going to find it difficult to type in such a domain name.

Double letter problems are a second issue that is entirely unique to the Internet. What if Sams Salon wants to use its business name as a domain? The “s” at the end of first word and beginning of the second can cause confusion. Is the domain name Samssalon.com or Samsalon.com? Confusing your users is a bad way to run a site.

The third issue concerns the nature of your site and search engine optimization. If you are shooting for a particular keyword phrase, you may be better off using that keyword phrase in your domain name. Google, for instance, looks at the domain name when evaluating a site. If the words in your domain name are spaced with dashes, many believe it will help in the ranking process. This is why you see so many xxx-xxxx-xxx.com domain names on the net. If your business focuses on a very specific area, strong consideration should be given to using relevant keywords in your domain name.

Finally, your domain name should end in “.com” and I don’t want to hear any argument or see any rolling of the eyes. The simple fact is that when people think of sites, they always type in .com. Yes, there are other extensions and .us, .net, .biz, etc., may seem unique, but it kills your traffic. Pavlov and his dog experiments had it right. People have been mentally conditioned to type in .com, so don’t select any other ending. If you do, a smart competitor will register the .com version of your name to get some free traffic. If you are really lucky, a porn site will do it!

Take a breath before you select a domain name. Like a spouse, it can be either a good or bad choice.

peter phillips

New Member
A few more tips

Choose a short name, Although you can register a name with up to 63 characters, you have to keep in mind that people need to be able to remember it, and easily type it into their browser. Try to register a short and easy name that your customers and visitors will associate with your Website.

Avoid Trademarked Names because you may land in trouble if the particular company to whom the trademark belongs takes a legal action on you. Also the trademark name may not be very useful to you and your business.

When you have selected a few available names, see what your friends and clients have to say . It is possible that a name that may make perfect sense to you but may be too hard for them to remember. You should take their opinions on your domain whether it is easy to remember and type?


New Member
1 more basic rule:

Put yourself in the shoes of others.
Would you, as another person, be interested in visiting that domain?

That is one of the most important rule of all.
If the domain sparks no interest? What for?


New Member
Great job, I can see it took you time. Your reputation went up with me. I think you hit the nail smack dab there. I do not agree with the .com only situation. People that know only about the basics of internet now know of .org, .net, and .gov. But definatly, 0 tolerance on this one, if there is a .com, buy it, if not, go with other simple choice like .net unless you are running a real organization (.org). Good luck and incredible post there Fischer.
Not open for further replies.

NamesLot proudly supported by

NamesLot proudly supported by

Forum statistics

Latest member

Follow NamesLot on Twitter!